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August 2, 2007

Beyond Affiliate Marketing- Your Own Product

My affiliate marketing plan is a plan for promoting other peoples products.  Once you have achieved a level of success with others products, it is time to publish and promote your own. 

While many of the things that you do to promote your own product are the same as for an affiliate product, there are some major differences.

 

The most effective way to promote your own product, in my opinion, is to run your own affiliate program.  Your affiliate program supplies you with an army of salespeople for your product.  Your job is to give them the tools that they need to sell it.

 

So, what do you need to do?

  1. Create a product, and a brandable free report that will promote it. 
  2. Create your own affiliate program for the product, using Clickbank or an affiliate marketing program such as JVManager. 
  3. Create promotional products for your affiliates:  emails, free reports, and articles that they can publish on their site.  Create all of the things that you would want if you were the affiliate to make your sales VERY easy.
  4.  Submit your viral free reports to giveaway sites to get noticed by and recruit affiliates.  Let them know that the free report is brandable.
  5. Promote your affiliate program, don’t expect others to do it for you.
  6. Send a personal email containing a free copy of your product to the webmasters of sites in your market for their evaluation.  Let them know about all of the promotional materials that you have for their use. 

One of the reasons that I purchased JVManager for my own business is that it automates my affiliate program and the delivery of all of my promotional products for my affiliates as well as my customers.  It allows me to contact all affiliates, offer them special promotions for their customers using coupons, etc.  If my affiliates don’t have their own autoresponder, I can even use my own and JVManager will pass their affiliate codes into the emails automatically.

 

In the short term, using Clickbank would probably be easier; but for my long term success, control of my own affiliate program is essential because I plan to offer more than one product and I want to be able to promote all my products to my affiliates.  On Clickbank, I don’t have the ability to do that unless they have also signed up with me as an affiliate (In which case I need JVManager anyway.) 

I think that another effective way to get started would be to use Clickbank to recruit affiliates, then entice them to sign up for my affiliate program by offering great promotional materials.  This might give you the best of both worlds, but you would have to front the $50 account set up with Clickbank for each product. 

I am still relatively new with JVManager, but  I feel very strongly that this is a phenomenal program.  The power and control that it gives me for my business is enormous.  I am promoting products in several niches right now, and this program makes the set up and delivery of my products incredibly easy.

 

I first started using JVManager2 through a hosted account that I receive as a benefit of membership to Unselfish Marketer.  (Plus, I get lots of tools and resale rights products for my business as well.  If you want to begin inexpensively with JVManager2, then check them out.)

 

I was so enthralled with the JVManager2 that I bought the resale rights to JVManager1 when they were released on July 4.  I am honoring the license in not selling JVManager for less than $97, but I want to make it easy for you to purchase this program, so I am offering an easy payment plan of $24.25 per month for 4 months.  Within the 4 months you should be well on your way to success if you apply the power of this program.  Check it out at:  http://ez-marketer/recommends/jvm  

To your success,

Diane Watkins

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